AI without the theatre
What changes when AI becomes an operating capability rather than a collection of demos.
Speaking
Ideas become useful when somebody challenges them.
Keynotes, panels, executive sessions and hands-on workshops, in German, French and English.
Topics
Growth with a P&L attached
Why acquisition, conversion and revenue mean little without margin, retention and operating leverage.
Transformation that survives the PowerPoint
Turning strategic intent into decisions, ownership, metrics and operating rhythm.
Europe is not one market
What twenty-five years across European markets taught me about centralisation, localisation and execution.
On stage
A few pieces of evidence, not a speaker résumé.
Workshop · French
AI for job search and professional positioning
Hands-on workshop with Emploi Allemagne for French-speaking executives and professionals.
Key ideas
- A five-part prompt formula: role, context, objective, constraints, format
- A reusable AI project that holds your background, so you never start from zero
- Applying it live to LinkedIn profiles, CVs and applications
Podcast · German
Customer journey, smart data and digital operations
A conversation about how a 600-branch service network steers marketing with data.
Key ideas
- Put on the customer’s hat: use your own product, walk the journey yourself
- No free capacity in a workshop, no ad for it: media spend follows real capacity
- Smart data means internal data plus weather, geography and season. Hail in Munich, message out.
“The customer is king and his sceptre is the smartphone.”
Talk · German
Marketing manifesto and programmatic marketing
Programmatic strategy for a network with 140,000 products, 150 services and an extremely mixed customer base.
Key ideas
- 46 million cars are 46 million customers, so quantified personas come first
- Hyperlocal context: geofencing on car parks, weather and vehicle data
- The right contact dose: more than half of users need at least three contacts
Talk
Smart data, data modelling and customer centricity
Internal and external data, capacity-aware marketing, quantified personas, machine learning and the economics of relevance.
Formats: Keynotes · Panels · Executive sessions · Workshops · Podcasts
Let’s talk