Use AI to diagnose your own business.
An in-person workshop for business owners and the self-employed. You investigate your own website, SEO, Google profile and visibility with AI — and leave with a prioritised action plan. No prior knowledge, your own laptop.
For business owners and the self-employed who have heard about AI but don’t know where to start with their own business. You bring your own business — your website, your Google profile, whatever exists about you online — and use AI to investigate it yourself. I set the method, correct bad diagnoses, and sort what actually matters. No technical background needed. A ChatGPT or Claude subscription is not required, though it does make sense — I will show you why.
Understand
What AI can do, what it can’t, and why it knows nothing you haven’t told it. With analogies, not jargon.
Diagnose
Use AI to investigate your own website performance, SEO/indexation, landing-page and conversion issues, Google Business Profile, local competitive visibility and relevant directory listings — not guesswork, evidence.
Prioritise
Leave with a prioritised action plan: what’s wrong, what actually matters, what to fix next — plus a reusable way to investigate your own business with AI going forward.
- Arrival, goal of the morning
- Understanding AI: what it can and can’t do
- The 5 ingredients of a good prompt, live
- Break
- Hands-on: diagnose your own business with AI — website performance, SEO/indexation, Google Business Profile, local competitors and directory listings
- Sort the findings into a prioritised action plan
- Data protection, checking, next steps
- End
Markus Zürn. Over 25 years of experience leading companies and teams through technology shifts, from mobile to e-commerce to AI. In July 2026 I co-hosted an AI workshop with Emploi Allemagne at Institut français Berlin.
Reserve your place.
Send me a short note on who you are and what you do. Places are limited. You will then receive date, venue and payment details.
Do I need prior knowledge?
No. If you can use a laptop, that is enough.
Do I need a ChatGPT or Claude subscription?
No. It does make sense, because you can keep working after the workshop. I will tell you what is worth paying for.
What should I bring?
Your laptop and charger. An example from your business helps but is not required.
What about my customer data?
We practise with sample data. You learn what you should never enter into an AI.
Is there a version in German or French?
Currently in German. For English or French, drop me a line.