Numbers, not adjectives.

Situation

Germany’s largest car-service network: about 600 branches, roughly €1B turnover. Marketing ran on habit: little measurement, no defined personas, and online booking that ignored workshop capacity.

What I did

I started with a small diagnostic, then built the measurement layer and a marketing mix model. Media spend followed real workshop capacity. We turned the funnel towards loyal customers already in the database and redesigned the call centre.

Result

• ROAS tripled in 24 months
• Online appointments +30% while SEA spend fell 10%
• Cost per online appointment −50% in 12 months
• Conversion rate +33%
• Marketing and agency budget optimised by 30%
• €2M+ saved through the call-centre redesign
• Digital sales €84M → €115M

Situation

A Swiss ESG data company needed a German entity and a Berlin hub that could win senior engineering talent in a competitive tech market.

What I did

I built the local organisation around the global company: hired senior people in software and AI engineering, commercial operations and research, rolled out a global client-centricity learning programme, and ran the hub on Kanban and Power BI dashboards.

Result

• Hub grew from 21 to 45+ people in under two years
• 20+ senior hires
• eNPS 71 → 88
• 100% compliance in occupational safety and health

Situation

A Franco-German joint venture between Otto Group and Cdiscount that was underperforming.

What I did

Full P&L responsibility, reporting directly to both shareholders. I introduced live shopping, cross-selling, social commerce and CPA-controlled real-time marketing, built partnerships with Acer, Samsung, Whirlpool and Nokia, and rolled out a new shop platform and SAP.

Result

• Turnover tripled to nearly triple-digit millions in three years
• EBIT improved materially
• Stock rotation halved
• Led the orderly wind-down of the business through full closure

Situation

1&1 was taking its hosting and SaaS business international.

What I did

I was executive sponsor of two country launches with a localised product portfolio: Italy (April 2012, then as General Manager) and Mexico (January 2013). I also introduced PayPal and Billsafe and onboarded seven partners onto the iPayment platform.

Result

• Two country launches: Italy 2012, Mexico 2013
• Marketing budget in Italy of close to eight figures a year
• Localisation across 10 markets
• PayPal terms negotiated, 7 partners on iPayment

Situation

Each wave of technology needed someone to turn it into revenue.

What I did

Moneyline: GSM payment terminals into Scandinavia and the UAE. e-device: international M2M business. Digiplug: licence deals with Panasonic, Samsung and NEC. Cdiscount: international purchasing.

Result

• Moneyline: turnover ×10 in three years
• Digiplug: technology in 5M+ phones, 1M+ ringtone scratchcards for Universal Music
• Cdiscount: +€40M annual buying volume