Executive · Operator · Builder

Technologies change and evolve –
my job stays remarkably consistent: understand, structure, decide, and turn it into operating models that create value.

I help executives and teams turn AI, digital transformation and operational complexity into clear decisions, stronger execution and measurable growth.

Think Before You Prompt.

A complete 19-card system for better thinking with AI.

The real questionP01

THINKThe essential contextD01

DESCRIBEThe sentence that could hurtC01

CHALLENGEWhat I’m keepingE01

DECIDEStop: sensitive informationR01

RED CARDChange seatsJ01

JOKER

THINKStart with a real situation.
ANSWERGive your answer before you see the card’s principle.
REVEALSee the blind spot, challenge or rule.
APPLYUse it immediately on your own work.

Explore the deck →

Four families, plus red and joker interrupts — the full system stays inside the workshop.

Results: Numbers, not adjectives

3×RevenueDiscount24 / Otto €40M+Added annual buying volumeCdiscount €84M → €115MDigital salesATU / Mobivia

All evidence →

Let’s team up

When growth, transformation or execution gets too complex, too political or too slow. →

Strategic Operating System SOS

Two weeks. Three decisions. One operating plan.

Start-ups & Scale-ups →

AI Workshop

Use AI to diagnose your own business — website, SEO, visibility — and leave with an action plan.

Workshop →

Speaking

Talks that start from the room’s real tension, not a deck.

Speaking →

Thinking

Five ideas worth reading.

Better thinking, not better prompts

From chatbot to operating system

From smart data to AI

Separate facts from assumptions before debating solutions.

AI amplifies the quality of the thinking you give it.

Contact

Let’s build something that works.

Let’s meet LinkedIn

Technologies change and evolve –my job stays remarkably consistent: understand, structure, decide, and turn it into operating models that create value.