AI field note · Markus Zürn

Better thinking, not better prompts

The biggest AI lesson I learned so far wasn’t about prompting.

AI doesn’t reward better prompts. It rewards better thinking, clear delegation, precise description and diligent discernment.

The kitchen problem

“Improve my résumé” is the AI equivalent of walking into a kitchen and saying: make some food. The system can produce something polished and still be completely wrong because it has no useful brief.

The analogy I use in workshops: you are the chef, the AI is the kitchen brigade, the prompt is the recipe, and what you give it about yourself is the pantry. A brigade without a chef cooks fast and serves the wrong dish.

Three layers, not one

The model I use has three layers: Description is who you are and what context the system needs. Instructions are how the AI should work with you and what you expect. The precise prompt is the specific recipe for the task.

For the prompt itself I teach five parts: role, context, objective, constraints and format. It is the same structure you would use to brief a colleague.

The executive lesson

Prompting matters, but it is downstream of thinking. Before delegating to AI, an executive still has to frame the problem, separate facts from assumptions, define constraints and decide what a good outcome means.

If you can brief a person well, you can brief a model well. If you can’t, a better prompt will not save you.

AI does not replace the chef. It executes the recipe. The accountability for the meal remains human.

Try this today

Before your next prompt, write three sentences: what I want, what good looks like, and what the AI should not do. Then send it.

Think Before You Prompt: 24 cards for better thinking with AI →

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